360 Promo
360 Campaign
360 means 360. We do it all - the whole 360 degrees of music release strategy and marketing. Send us your music and footage. We handle everything else. We plan your rollout, edit your videos, schedule and publish new content weekly across your socials and run the ad campaigns. James Dunn of Dunn Deal PR runs your PR campaign to magazines and blogs. Mazzi Behi at Def Jam Records sends your track to 8k DJs worldwide. We clean up and connect your profiles, fix broken links and duplicate pages, and help you register your catalog for publishing, mechanicals and SoundExchange. If your distributor’s weak, we’ll distribute your release. We run a UGC campaign for your track across our network of YouTube curator channels which pulls millions of views every day. This is the full rollout. Everything is handled—from the plan to the post. You don’t need a specific service. You need a system. This is it. Pricing starts at $1,000/month. Contact us for availability.
Deliverables
Setup & Planning
Content Creation
Press & Radio
YouTube UGC
Posting & Ads
Digital Admin
Campaign Timeline
- Pre-Release
- Review campaign goals
- Build EPK, press release, download links
- Create and test Reels
- Week 1
- Release official video across YouTube, IG & FB
- Distribute to blogs, radio, curator channels
- Launch ad campaigns
- Week 2
- Post Reel 2
- Follow up with radio and media contacts
- Begin interviews where possible
- Week 3
- Post Reel 3
- YouTube album/EP upload
- Adjust targeting and ad spend
- Week 4
- Post Reel 4
- Final follow-ups and radio support
- Send campaign report
Pricing
Album Campaign
Most artists release an album with no real plan—and watch it disappear. This campaign exists to change that. If you’re dropping a serious project, you need a real strategy: singles, videos, ads, press, radio, SEO, and a release calendar that builds momentum—not just hype for one day. We take all of that off your plate. You send us the music and the footage, and we turn your album into a 3-month campaign of consistent drops, visual content, and targeted promotion. It’s everything in the 360 Campaign, stretched across time and designed to make your album feel like an era, not a moment. Contact us for availability.
Month 1: 1st Single + Setup
Month 2: 2nd Single + Album Pitches
Month 3: Album Drop + Main Video
Content Creation
Media & Radio
Platform Management & Posting
Distribution & Metadata
Pricing
Content Campaign
Too many artists blow their budget on a music video no one watches—and skip the content that actually builds a fanbase. This campaign fixes that by putting extra focus on our Content Creation services while also fully promoting your new release to the world per our flagship 360 Campaign. We save you thousands by skipping the director and working with the footage you already have: phone clips, live shows, b-roll, anything. From that, we create official lyric videos, music videos, visualizers, Shorts, Reels, and full album uploads. We handle editing, formatting, and posting—then run ads to grow a custom audience who sees you every week. You stay top of mind, your catalog gets supported, and your profile grows with steady, intentional output. Pricing starts at $1,000/month. Contact us for availability
Strategy & Planning
You Shoot It
We Edit And You Approve
- Lyric videos
- Visualizers
- Reels, Shorts, TikToks
- Album uploads and music videos
We Post, Promote, and Build Your Audience
What You Also Get: The 360 Campaign Layer
Pricing
YouTube + UGC Campaign
This campaign is the love child of our YouTube UGC, YouTube Channel Management and Content Creation services, designed for artists with traction who understand the unrivaled power of YouTube and want to grow their presence on the platform the way majors do—by combining unofficial uploads with official control. Every week, we place your songs on multiple channels in our UGC network, reaching millions of music fans with no ads or bots. These uploads feed the algorithm and drive discovery, but that’s only half the story. Because we also manage your official artist channel, we control where that traffic lands. We upload, organize, and optimize your videos, track what’s working, and double down. And if you don’t have content? We’ll create it—lyric videos, visualizers, Shorts, album uploads. You get the benefits of our full 360 Campaign, but focuses on our UGC Promotion and Channel Management services to prioritize YouTube growth, both through the underground and the official side. We only offer it to artists with mainstream potential whose music fits the format. We review every song before we say yes. Pricing starts at $2,000/campaign. Contact us for availability
Deliverables
How It Works
YouTube UGC Rollout
Channel Management
Content Creation
Ad Buying & Reach Strategy
Pricing
Digital Admin Campaign
Most artists don’t realize how many holes they’ve got until someone shines a light on them. You search their name and nothing shows up. Albums vanish. Bios are ancient. Smart links don’t work. Their music is split across three distributors, half the profiles are unclaimed, and the YouTube videos still link to a dead SoundCloud. In this campaign we combine our Digital Admin services with our flagship 360 Campaign to bring you the cleanup system every artist eventually needs. We consolidate everything into one distributor, one folder, one spreadsheet, one dashboard — and make sure you can be found, your catalog can be played, and your royalties can be collected. No more lost files, broken links, or missing rights. If we do this right, it’s the last time you ever clean it all up. Pricing starts at $1,000/month. Contact us for availability and learn more about Digital Admin.
Identity Cleanup
Catalog Recovery
Metadata & Royalties
System Setup
What You Also Get: The 360 Campaign Layer
Pricing
Spotify Campaign
Everyone wants more Spotify streams. But most artists go about it the wrong way—paying for shady playlist placements, chasing bots, or hoping their distributor will work magic. None of that works, and often backfires. This campaign is for artists who care deeply about growing on Spotify—and are ready to do it the only way that actually works: smart video ads, long-term targeting, and consistent execution. We build Instagram ads from your best footage and run them to custom and lookalike audiences we’ve refined over years—not Meta’s default targeting. These campaigns are designed to show Spotify that people genuinely like your track. If that happens, Spotify starts placing your song in algorithmic playlists, multiplying your streams automatically. We retarget everyone who watches so they see each new drop, and we build playlists on your profile that showcase your strongest songs and increase listener retention. It’s slow. It’s expensive. But if Spotify is where you want to win, this is how you do it. Pricing starts at $2,000/month and comes bundled with all services in the 360 Campaign. Contact us for availability
Content Creation
Ad Campaign Management
Streaming Funnel
Included Services
Pricing
Radio Campaigns
Radio still plays a critical role in breaking records—when it’s done right. We run full-service campaigns across **college, digital, and commercial terrestrial radio**, targeting over 8,000 DJs worldwide, including Def Jam’s national mixshow network. Led by Mazzi Behi (Def Jam’s radio team since 2000), our outreach covers the same DJs who’ve helped break artists like Jay-Z, Kanye West, Justin Bieber, and YG. For major artists, we run sustained commercial radio campaigns across U.S. markets with real spin counts and measurable results. For emerging artists, we focus on college and digital stations—introducing your record to tastemaking DJs, many of whom also produce, throw shows, and drive local scenes. Whether you’re building early momentum or pushing a major single, this is how your music reaches real people through real speakers, not just algorithms. Contact us for pricing and availability
Standard Campaign
College Campaign
SiriusXM Campaign
Commercial U.S. Radio Campaign
- Carolinas: WPEG, WQOK, WGIV, WQNC, WZFX, WJMH, WCCG, WWWZ, WHXT
- Midwest: WGCI, WPWX, WJLB, WENZ, WHHL, WZHT, WAMO, WCKX, more
- South: WEDR, WVEE, WLLD, WTMG, WEAS, WQBT, WBTP, WJBT, WJMZ, WHRK, WJMI
- Northeast: WQHT (Hot 97), WWPR (Power 105), WJMN, WUSL, WBLK
- Southwest: KBFB, KKDA, KBXX, KHXT, KRRQ, KMJJ
- Mid-Atlantic: WKYS, WPGC, WOWI, WCDX, WERQ
- West Coast: KPWR (Power 106), KRRL (Real 92.3), KMEL, KUBE
Lifestyle Marketing
Radio Tracking
Services
Press & Radio
This service combines press outreach and radio promotion into one coordinated campaign. We build a custom pitch list, format your release for both media and DJs, and handle all outreach, follow-up, and reporting. Coverage includes online articles, interviews, radio spins, and DJ feedback across college, digital, and commercial stations.
Content Creation
We turn your raw footage into finished video content. You send us phone clips, live performances, archive material, or behind-the-scenes footage, and we edit it into official music videos, lyric videos, vertical videos (Shorts/Reels/TikToks), visualizers, and full album uploads. We also advise you on what to shoot, based on your goals. All videos are optimized and scheduled across YouTube, Instagram, TikTok, and Facebook. Once published, we run ads to boost visibility and track performance.
YouTube Curator Network
We run global YouTube UGC campaigns that place your music in front of millions of real listeners—no ads, bots, or payola. Your track is uploaded as lyric and mix videos by a curated network of 1,000+ genre-specific channels. These videos include smartlinks to your official content and SEO that drives Content ID revenue. Explore the live directory at Recommended.fm. Fully managed, built to grow real reach and algorithm traction.
YouTube Management
End-to-end channel management: auditing, cleanup, thumbnails/titles/descriptions, Shorts + longform uploads, OAC conversion, Topic merges, SEO, and YouTube ads. We grow audience and revenue while you focus on making music.
Publishing Admin
We set up writer/publisher accounts and register your songs with ASCAP/BMI, MLC, HFA, YouTube Content ID, and SoundExchange; organize metadata/splits; and make sure you actually collect what you’re owed. You keep 100% ownership.
Ad Buying
Performance-driven campaigns on Instagram, YouTube, and Facebook: lookalikes, retargeting, regional focus, and creative testing to grow followers, video views, and Spotify traffic—while avoiding bot traffic and wasted spend.
Sync Licensing
License music to film/TV/ads/games/YouTube without giving up rights. Via Soundhex: no exclusivity, 70% of the sync fee to you. We handle tagging, pitching, paperwork, and payouts.
Digital Admin
Audit, recover, and organize your entire digital presence: fix profiles, recover releases, consolidate distributors, register royalties, and build a single clean system to maintain everything long-term.
360 Revshare Program
Rare, invite-only. We become your label-quality marketing team across release, content, ads, YouTube, and admin. You keep rights; we share upside only when we add value. Distribution via The Orchard.
Who We've Worked With
Members of our team have done PR, marketing and radio for Jay-Z, Bad Bunny & Jennifer Lopez, Kanye West & Kendrick Lamar, Imagine Dragons, Machine Gun Kelly, WILLOW, Lil Wayne, Joji, French Montana, J Balvin, Nas, Big Sean & Nipsey Hussle, YG, Tyga & Chris Brown, The RZA, Mobb Deep, Delicious Vinyl, FEID & Karol G, Sonnyjim, MF DOOM & Jay Electronica, Sebastian Yatra, Jhay Cortez, YUNGBLUD, Luna Li & beabadoobee, Murs, Larry June & ICECOLDBISHOP, Mariah Angeliq & Lele Pons, Jeezy & Yo Gotti, Mary J. Blige, Bino Rideaux & BLXST, Maximilian, Jordan Davis & Luke Bryan, Harry Hudson, DJ Snake & Selena Gomez, Chris Stapleton, Carrie Underwood, Alvaro Diaz & Rauw Alejandro, Bootsy Collins, Common & Vince Staples, G. Battles, Rick Ross & Spice-1, Chuck D of Public Enemy, Billy Danze of M.O.P., Rick Allen of Def Leppard, Chad Smith of Red Hot Chili Peppers, Stanley Clarke, Jhene Aiko, Jeremih, Future, Ty Dolla $ign, Smif-N-Wessun, SALTI, Ash Olsen, YOUWIN, GAME7, Nazzy The Mic, Sean Price, Fashawn & Aloe Blacc, MC Eiht, Mitchy Slick & Planet Asia, Doc Strange & Guilty Simpson
About Us
We are a team of veteran media and radio promoters, music marketing specialists, Youtube channel managers and social media growth hackers obsessed with building the world's most comprehensive music marketing machine.
Our head of PR is James Dunn, former freelance writer for The Source, XXL and Vibe and owner of Dunn Deal PR since 2005. Past projects include work for The RZA of Wu-Tang Clan, Delicious Vinyl, Bootsy Collins, Def Leppard and more.
Our head of Radio Promotions is Mazzi Behi, lifestyle marketing & radio promotions director at Def Jam since 2000, breaking singles on radio for artists like Jay-Z, Kanye West, Justin Bieber, Tyga and YG.
We have spearheaded the creation of a global network of Youtube music curators that collectively control hundreds of channels that have generated 12 billion Youtube streams and counting for labels like Universal and Sony, and artists from Machine Gun Kelly and Imagine Dragons to Selena Gomez and Bad Bunny.
We're scouring the internet to create a database of everyone in the world who cares about every genre in modern music - from music writers and bloggers to radio DJs, playlist curators and engaged fans.
We're creating the 360promo.net music marketing platform, where every single task and detail required to get the most attention and money for your artist brand and music in the streaming era is baked into one system.
We're constantly researching the most innovative new music growth strategies in the industry and creating plenty of our own, to inject them into the 360 music marketing machine.
100,000 new tracks hit the Internet every day. Music is humanity's most powerful cultural force, but new artists and songs with the potential to shape the sound of the 21st century are being lost in the flood. Our mission is to simplify the process of professionally distributing, marketing and monetizing music in the streaming era - a 360 solution.
Send Music
Interested in working with us for your next release? Please fill out this form. We will listen and be in touch.