360 Promo

• We write you a concise press release. which gives bloggers, music writers and music magazine editors what they need to make a decision. Hype kills pitches. We get to the point, and let your music do the boasting. Beforehand, we dig into your new track, your artist history and discography to understand what might make you and your release unique and relevant, reviewing potential selling points like
  • artist background
  • song topic
  • career achievements


• We then use the same information to build your target audience of several million people which we will target in your advertising campaigns, and utilize in your SEO and metadata. Limited resources mean we can't reach the world, but we can make sure your release and supporting content get in front of the right people, repeatedly. Persistence breaks resistance. Examples of demographics used include
  • location
  • musical taste
  • age
  • gender
  • custom 360 data


• Finally, we create a campaign schedule for your release. Writing tasks on a calendar is one thing. Making sure they happen is another. We create a PR campaign schedule to ensure every domino falls on time. Every task is automated or assigned to your 360 campaign manager, so you can step into release day with confidence.
  • coordinating release of official video across all platforms
  • media and radio pitching
  • social media advertising campaigns

• We create an EPK page for your release at 360promo.net. Bloggers, writers, DJs and curators are busy people. When you get their attention, you want to give them everything they need at one link. Your EPK page will include
  • press release
  • embedded single or video
  • DJ download pack
  • Social media links
  • press pics


• Next, we properly format your content for each platform, or we create your content if you don't have any.
  • If you have no official music video, we create you an official music video, lyric video or visualizer for your Youtube channel and socials from raw footage you supply us with
  • If you have no social media promo video, we create one for you from your raw footage
  • We create eye-catching video thumbnails that stop the scroll.
  • We create a Spotify playlist of your top songs including your new song, and use that song's deep link in all smartlinks and ad campaigns to maximize streams per listener


• Finally, we upload your visuals to your pages. Across your Youtube, Instagram and Facebook accounts, we make sure your official music video, lyric video and vertical ad visuals are set to go, complete with
  • SEO-optimized titles and descriptions
  • hashtags
  • Smartlinks
  • Metadata
  • Thumbnails
  • Collaborators tagged
  • End cards & screens
  • Artist playlists

• We premiere your music video on YouTube, Facebook and Instagram.
• We submit your ads to Meta for Instagram and Facebook advertising, so music streams and social engagement begin as soon as they're approved.
• We begin pitching our music media contacts and radio DJs to drive posts and spins hours after they go public.

Our channel managers will format, upload, optimize and release your official video. If you don't have one, we will create an official music video, lyric video or visualizer from raw footage you supply us, along with a Short which can also be used on Instagram and Facebook and TikTok. We will run Youtube ads to get your video views and subscribers. We will do a basic cleanup of your channel to make sure it's easy to navigate and prioritizes your best music. We will review your channel to see if your channel and your songs are monetized and if your channel is following all Youtube best practices, and if it's not, we'll consult with you on how to get there.

• Punchy, well-formatted, professionally released videos with eye-catching thumbnail that give you a fighting chance on the feed
• A cohesive channel that puts your brand, your best music and video in front
• Increased views on your official video

We will pitch your song to our network of curators that control hundreds of lyric video channels driving hundreds of millions of views for labels like Universal and Sony. The channels that enjoy your track will upload it to their channels in the form of unofficial lyric videos, or as one song in a mix of similar artists. Lyric videos will feature smart links pointing back to your official channel and Spotify.

• Introduction of your brand and single to millions of the most engaged music listeners on Youtube
• Increased organic traffic to your Youtube channelt
• Long-term campaigns can result in significant increases in organic traffic to your Spotify - without the dreaded 'click-out' that can result in being placed in playlists that don't fully complement your sound
• Increased searchability on Youtube and Google
• Increased earnings via Content ID

Social media ad campaigns are the best way to find fans for your new music. We define your target audience from a list of demographic, musical and geographical criteria and get your song and video in front of them across Instagram, Facebook, YouTube and TikTok to get you more return on your ad spend and a clearer view of who and where your fans are.

• Social media ad campaigns can be optimized for music video views, social engagement or new followers
• Social media ad campaigns send people who already like your song to hear more on Spotify. Unofficial playlists often have low user retention, which hurts your song in Spotify's algorithm.

• Media pitching handled by James Dunn , former freelance writer for The Source, XXL and Vibe and owner of Dunn Deal PR since 2005
• We've landed blog coverage, articles and interviews in ABC, Rolling Stone, MTV, BBC, The Atlantic, PBS, Pitchfork, Wired, Noisey, Complex, Vibe, HopHopDX, 2DopeBoyz, Respect, Mass Appeal, Ego Trip, Ambrosia 4 Heads, Revolt, RapRadar, OkayPlayer, DJBooth and more
• Serious artists and musicians with engaged online fanbases are pitched to top-level music publications. A range of posts on low to mid-level music blogs improve your Google searchability.

• Radio pitching handled by Mazzi Behi, lifestyle marketing & radio promotions director at Def Jam since 2000
• We register your song with Luminate/Mediabase so that your sales figures and radio airplay can be tracked
• Your song pitched to a handpicked selection from our list of 8,000 DJs, which we've been using since 2015 to service all Def Jam and 360 releases
• Our list includes
  • DJs and station directors from the top North American radio stations
  • Full college/NACC station servicing
  • A large list of freelance/club DJs
  • A swath of DJs in Europe, Africa, and South America

• Upload campaign audio, video and info via the 360 dash
• View promo campaigns on a year calendar to create a comprehensive music marketing career plan
• All tasks are automated, assigned or checklisted with notifications so everything gets done on time
• Promo campaign stats and progress available at all times through the 360 dash

• Update artist avatars and bio info on your DSP profiles
• View your music analytics

• Google Knowledge Panel and increased Google searchability
• Your song lyrics available on Instagram, Spotify, Apple, Genius and more
• Fully optimized and updated social media pages with uniform usernames and information
• Guest artist properly tagged across all your Spotify releases

• Our distribution service is invitation-only, which means Spotify and Apple gives priority consideration to our artists for premium playlist placement
• Songs can go live in as little as 48 hours, but lead time of 6 weeks is recommended for premium playlist consideration
• Streaming royalties automatically deposited in your account each month
• Distribution supported handled personally by your 360 campaign manager
• Youtube Content ID added to your release so your music makes money for you everywhere it appears on Youtube
• We make sure your release is properly uploaded and all collaborators tagged to maximize reach
• We create and add Spotify Canva videos to each song
• Video delivery to VEVO, Facebook, Apple, Tidal, Amazon and more
• Our distribution service retrieves your earnings from SoundExchange, which collects streaming revenue from plays of your music on digital radio stations

• Small errors can cost you big money. We make sure your writer and publisher accounts are set up properly with your Performance Rights Organization
• In a world where performance rights organizations and revenue streams differ from country to country, effective publishing administration is a must. We make sure yours is correctly set up, or our in-house team takes care of it for you
• We review your entire discography, to ensure all your songs are set up properly, not just your new ones

• We will assign you a channel manager who will overhaul your channel SEO, metadata, descriptions, branding, homepage, playlists, smartlinks, end cards and end screens
• Your manager will make sure your channel is an Official Artist Channel, your Topic channels are merged, Content ID is active for your releases and your subscribers and organic watch hours are growing, which puts your channel on the path to full monetization
• Your manager will upload, optimize and release all official video to your channel consistently, at the right time to reach the most of your subscribers. If you don't have enough official video, your channel manager will create official music videos, official lyric videos, visualizers and shorts from raw footage you supply us with.
• Your manager will run Youtube advertising campaigns to increase views on your key videos and attract new subscribers
• Your manager will monitor your channel data and analytics for patterns and trends that can empower you to make more content your subscribers will enjoy

• We will pitch your tracks to the channel managers in our network of hundreds of lyric video and mix video channels, which drives a total of anywhere from 3 to 10 million views per day. Managers who like the track will post it to their channels in the form of lyric videos, each presented in the channel's unique branding.
• Lyric videos will feature smart links to your Youtube channel and music video, driving organic video views and channel subscribers
• The smart links will also direct listeners to your music on Spotify. Campaigns lasting over several months have reported as much as a 25% increase in monthly Spotify listeners
• Managers may also include your song in mix videos that include your song in one hour-long upload alongside similar music from bigger artists, introducing your music to new listeners
• Videos featuring songs properly registered with Youtube Content ID will generate money for you for each stream, whether the video appears on your channel or not

• iPhones offer 4K resolution, and fans today enjoy more guerrilla-style content from new artists. Take advantage of the situation and shoot your own video, then send the footage to our in-house team who will edit it into a professional music video or visualizer.
• First draft will be sent to you in as little as one week for one round of revisions

• Our in-house content team will create official lyric videos for every song on your project without a music video. Give us background footage for a more enjoyable viewing experience
• We will also create mix videos containing several of your songs to post to your Youtube channel to increase watch time and user retention

• Punchy, colorful vertical shorts might be the most important piece of content for new artists today. Take the time to shoot vertical video that is relevant to your target audience and let us turn it into a string of vertical videos which we will run as ads to grow your followers
• We can also use AI to generate "indirect" ads that don't feature you but feature your music. Sneak the medicine in the dogfood.

• We write your artist biography and make sure it's uniform across your social media profiles
• We help you create an artist EPK that gives viewers no more and more less than what they need to explore more

• All media pitches handled by James Dunn , former freelance writer for The Source, XXL and Vibe and owner of Dunn Deal PR since 2005
• One single per month pitched to all media outlets via your project EPK page, complete with ad campaign and all features of our 4-week Promotion plan, with a focus on pushing media and fans toward your extended body of work
• Album review and feature pitches handled by James Dunn, former freelance writer for The Source, XXL and Vibe and owner of Dunn Deal PR since 2005. We create a full album downJames Dunnload link for your EPK page. For best results, make sure we have the full album eight weeks before release
• We can submit your music to music video platforms like MTV, BET JAMS, Music Choice, Revolt TV, and many others.
• We can coordinate tour press with regional outlets across the U.S. and Canada.

• Radio album pitching handled by Mazzi Behi, lifestyle marketing & radio promotions director at Def Jam since 2000
• One single per month blasted to our pool of 8K DJs worldwide containing a link to your EPK page where they can download clean and dirty versions of your mp3 as well as full album Instrumental and acapella versions welcome.
• DJ drop requests will be sent to you to fulfill. We will push for call-in interviews with all supporting DJs
• We can focus our pitches on particular regions that are of most importance to you

• Give us lots of raw footage and we will turn it into a series of social media ads which we will test in Instagram and Facebook engagement campaigns
• We will use the videos that perform best in more expensive conversion campaigns which will send viewers to your Spotify
• We create custom smart links for each of your releases, each embedded with a Meta tracking pixel that collects data on everyone who clicks. We use this data to retarget previous listeners with every new release. Persistence breaks resistance.
• Smartlinks direct listeners to Spotify playlists featuring your tracks embedded, which increase user retention and give your whole catalog more streams per listener
• We constantly create and test new videos to keep your campaign fresh

• Formatting audio, video, and pics for each social media platform, post and feed, whether it's Youtube, Instagram, TikTok or Facebook. Lyric videos, art tracks, full album uploads, alternate versions, behind-the-scenes footage, viral videos, Reels, Shorts and Spotify Canvas.
• Posting your music and promotional content across all social media platforms consistently and professionally at the right time with correct tags and metadata
• Updating artist avatars, promotional banners, links and bios across all social media platforms for each new music release

• Upload campaign audio, video and info via the 360 dash
• View promo campaigns on a year calendar to create a comprehensive music marketing career plan
• All tasks are automated, assigned or checklisted with notifications so everything gets done on time
• Promo campaign stats and progress available at all times through the 360 dash

• Landing page
• Google Analytics
• E-commerce functions
• Email opt-in program

• Email list growth
• Highly targeted ad audiences for ad remarketing
• Lookalike” ad audiences of new people who share your fans' listening habits
• Learn more about your target audience

• A constant series of email marketing campaigns sent from your website to your fans drive everything from music and merch sales to social engagement and show attendance
• A connection to your fans no social media platform can take away from you, or charge you to reach

• We register your song with Luminate/Mediabase so that your sales figures and radio airplay can be tracked
• We will also register your song on SoundExchange so you receive your digital royalties
• Spin reports provided by Digital Radio Tracker as well as direct feedback from our DJ network
• Drop requests and interview requests all facilitated by us
• Over 1,000 digital stations serviced
• Give us vinyl to mail SIRIUS XM DJs for more attention, guaranteed

Radio campaigns via digital or physical delivery to 3-400 college radio stations and NACC stations across US and Canada

We contact music directors as well as individual college DJs. We service albums as well as singles

We also have an extensive list of college stations worldwide

We service genres including Hip Hop (Urban & Rhythmic), R&B, Top 40, Urban AC, Rock, RPM/Electronic

DJs are emailed a link to download your new single pack from a 360 track preview page quickly and easily

Preview page requires DJ info and feedback like DJ/radio station/radio show name and comment in order to download, as well as their IG handle, so artists and DJs can build personal relationships

One-on-one followup emails to key DJs to push for radio station drops and on-air radio interviews

DJs in North/South America, Europe, Africa and Asia

Sponsored event support for red carpet celebrity events and parties

Street teams in all major markets spreading POP promo (posters, stickers, flyers)

Retail & radio meet & greets in the top 15 US markets

Nightclub campaigns to make sure your new single is getting play in the venues that move the needle

Consistency is the goal, even before quality. Through consistently releasing content you can learn how to release quality content. It doesn't work the other way around. So no matter what stage of your Youtube journey you're at, we recommend the 4-A-Month Diet, which is 4 new videos per month, spaced out once per week. An ideal assortment of videos is the following:

• One main release per month. This is your channel's main event for the month. Preferably a music video, but can also be a lyric video, visualizer, live performance, etc. It can introduce a new song or re-introduce an old song. It just needs to be at least the length of a song, and it needs moving visuals, not static images.
• Two Shorts per month. Short-form vertical video is the format all platforms are pushing in the algorithm these days, so the more the merrier. But two Shorts should be the bare minimum.
• One long-form video per month. Most people think Youtube prioritizes views over everything, but it actually prioritizes total channel watch time, and long-form video is the best for increasing your channel's watch time. It could be a full album upload, a compilation of songs of yours that fit a particular mood or theme, or a long performance.
• Don't overlook video. Many artists regard videos as an inferior artform to the music itself, a necessary evil to get out the way as effortlessly as possible on the way to the studio. This is wrong. People see you before they (decide whether or not to) listen to you. Your album is usually the dead last piece of content the average listener makes it to, and they won't get there at all if they don't like what they see, and that means good single art, and good video. Regard your video as an artform equal to your music, and work on it accordingly.
• Don't overlook Shorts. Even the artists who aren't video-averse are often reluctant to get into vertical short-form video. But there's a reason all the platforms are pushing it: it is the perfect format for our times. It's vertical, because people consume the majority of content on their phones. And it's short, because people just don't have time. Generally speaking, people are not going to get to the end of your three-minute song or video (let alone your one-hour album) until they've made it to the end of your 20-second video. Take Shorts seriously. Resist the urge to snip 20 seconds out of your music video and call it a day; Shorts are a different beast. 20 seconds is not enough time to get into a story and plotline, and you haven't earned that level of intimacy with the mostly new viewers who'll be seeing this video unsolicited in their feeds. Shorts are about removing the fourth wall between you and the listener, showing them your strengths hard and fast, and giving them a reason to move onto your bigger offerings.
• Don't overlook your old music. Let's say you're ready to go all in on video. You might be looking at all your upcoming releases and asking yourself how you're gonna come up with enough music for all this video. This is the part where you dig into your old releases and decide which songs and albums are worth resuscitating with some new visuals. Artists have a habit of abandoning their music weeks after it's released to focus on new music, but remember: your music is brand new to everyone who hasn't heard it yet (and that's normally 99.9% of everyone on the planet). The only question is whether you still like your old stuff as much as you did when you released it, which is a quality control issue more than anything else. Dig in those crates, pull some overlooked winners out, and use your imagination. And on that note…
• Use your imagination before your wallet. Many artists think a music video isn't a music video unless you spend thousands of dollars and/or or four months of your life making it. But the fact is, the viewing public has already seen the most expensive, flashy, complicated videos the world will ever produce, and have become somewhat numb to the legacy format. Today the people want to see something that will cut through the internet noise and grab them by the throat, and every day artists are doing just that with videos they shot on their phone. Take the time to come up with an innovative idea or turn on your phone camera and wail your heart out, then send us the footage and we can turn it into a music video, lyric video, visualizer and/or Shorts. Every artist needs some high-end music videos, but every single one doesn't have to cost you an arm and a leg.

• Subscriber goals. For example, I want to double my channel's subscribers in the next year.
• View goals. Maybe you want at least one of your videos to hit ten million views.
• Revenue goals. You could set a goal to make X amount of channel revenue this year.

No goals is not a good place to be. But unrealistic goals are no better, and setting realistic goals is entirely doable, and necessary. Youtube analytics and data have reached a level of sophistication that makes predicting the chances of hitting any goal, as well as understanding the financial and content investment required, well within the realm of possibility. And that's where we come in. We review multiple data points on your channel to give you an idea of what's feasible based on past performance and budget, and set realistic goals that we can help you achieve.

• Annual rate of view growth or decline
• Annual rate of subscriber growth or decline
• Top ten viewer/subscriber countries
• Average number of views that results in one subscriber
• Percentage of organic vs ad-driven channel views

• View backend data on all videos featuring your songs across Youtube (if Content ID is enabled)
• Artist Topic channels and auto-generated audio uploads merged into your OAC
• All auto-generated audio uploads appear on your OAC going forward

• Get paid for views of any video featuring your songs - even videos not on your official channel
• Get a boost in the algorithm if your music is included in popular videos
• View backend data on all videos featuring your songs across Youtube (with Official Artist Channel)

• Our channel management and promotion efforts will grow your subscribers to eligibility
• Our video editing team will create way more videos than the required three in 90 days
• A combination of longform content created by us and sustained channel promotion efforts will get you to 3,000 organic watch hours

High-traffic Youtube channels belonging to artists on our Distribution Plan may be eligible to become partnered into one of several Multi-Channel Networks at our disposal, which offer higher ad pay rates among a host of other advantages and benefits

• First draft can be turned around sometimes be as little as three working days, with one round of revisions
• We will edit your video so the action begins quickly, keeping viewers watching through those vital first few seconds
• We will edit your video so it's free of cursing and racey content, which means Youtube will allow us to run ads on it

• Shorts can also be re-used on your Instagram, TikTok and Facebook accounts
• Upload them to your 360promo.fm account along with some text, and we'll optimize your text for SEO, upload to your channel and run advertising

• The longer people watch one video, the more ads Youtube can serve them, and the more you get paid.
• Nothing gets your channel to the required 3,000 organic watch hours required for full channel monetization
• Listeners always prefer to stay on the platform they found you on. Stop losing potential streams during the jump to Spotify and make your albums easily available on Youtube

• First, we do a full overhaul of your channel and all current videos - bio, social links, banner, avatar, descriptions, metatags, titles, collaborator tags, hashtags, thumbnail designs, smartlinks, homepage, playlists, end cards and end screens
• Your channel manager will handle the job of consistently releasing all your new videos - uploading, formatting, titling, thumbnails, descriptions, cards & screens, metatags, collaborator tags, hashtags, and premiering the video at the right time for the majority of your subscribers
• Youtube SEO is crucial. From the video title and metatags to writing detailed video descriptions, playlist titles and channel bios that viewers and the algorithm alike can use to learn about the video all the way down to tagging guest artists and collaborators, your channel manager has it covered
• Thoughtful channel playlists can vastly improve your channel experience and lead to longer average watch time. Your channel manager will create rewarding lists with some curation assistance from you
• From avatar to banner and everything in between, we make sure your channel branding & video thumbnails all pop, whether viewers are on their phones or their computers, and stay fresh through the months and years
• Focus releases change fast, but quite often, your channel and videos don't change to reflect your new priorities. We see to it that your homepage layout and branding as well as playlists and smartlinks across all videos stay updated with your newest and most important releases
• Sometimes a new paint job and some well-chosen words can give your channel and videos a new lease on life. We periodically update your videos' thumbnails, titles, metatags and descriptions to try to stimulate new views
• The majority of people view Youtube on their phones. We make sure every aspect of your channel is primed for the optimum mobile experience
• Knowing how to read your channel data helps you understand where your fans live, how old they are, what they like and don't like about you, which videos are sending them to your channel, how to make videos that they will enjoy, and how to plan realistic channel goals
• Your channel manager will always available via DM

• Not all videos are created equal, and your ad money is precious. We look through your videos to choose the ones that will hit viewers hard and fast and keep their attention
• We conduct keyword and hashtag research to craft titles and ad copy that get the point across to viewers and the algorithm alike in the first ten words
• We experiment with skippable & non-skippable instream ads, Discovery ads and Shorts ads to make sure your content is paired with the best ad format for success
• We aim your ads at viewers in countries across the world to find low-cost, high-engagement viewers while steering clear of the telltale signs of bot views, then once your channel is gaining momentum, we move targeting to the more expensive and competitive Western and European markets to maximize your return per ad dollar once the time is right
• We dig into our library of tens of thousands of high-traffic Youtube videos and channels to find the ones that your video should appear before, and feed those to the Youtube Ad system to get your music in front of the right people
• We keep our eye on results and adjust constantly for continuous improvement

• We own and operate a number of high-traffic Youtube channels, and have created a global network of Youtube curators who control hundreds more similar channels in pop, rap, latin, R&B, country, Christian and more. Every day these channels upload new songs in the form of lyric videos and mix videos, some of which generate lots of views and engagement for our channels, and for the artists. Collectively, our network has driven 12 billion views and counting. Labels like Universal and Sony hire us to drive views for songs by artists like Bad Bunny, Imagine Dragons, French Montana and Machine Gun Kelly
• Curators who enjoy your song will upload it to their channels in the form of lyric videos, in each channel's unique branding
• Curators may also include your song in mix videos which present your song alongside complementary songs from other artists, introducing your music to the kinds of listeners who don't take chances on unknown artists
• If your song is properly registered with Youtube Content ID, you'll get paid for streams on the videos
• Every lyric video will contain smart links pointing back to your channel, your social media links, and feature your official video in the end cards and screens
• Smart links will also contain links to your Spotify. Over several months of sustained campaigning, artists have reported as much as a 25% increase in Spotify monthly listeners coming from our smart links
• Popular UGC (user-generated content) videos like these tell Youtube's algorithm you're growing in popularity, which can lead to more recommendations

We deliver to the widest range of global DSPs in the distribution market

Video distribution to VEVO, Apple Music, Tidal and more.

Your song lyrics distributed with your music to Spotify, Instagram and every other DSP that features lyrics

We can re-distribute your old music as well as your new music - get your entire catalog the attention it deserves

Complete music marketing and music promotional campaigns for your new releases

Online fanbase, music streams and social media engagement will all grow

We invest money into your music marketing

We handle all your uploads and your Youtube artist channel optimization

We can merge your Official Artist, VEVO and Topic channels into one

We handle your Youtube channel monetization

We review your current music publishing setup to make sure you and your music catalog is properly registered with your performance rights organization (PRO)

We stay in contact with PROs around the world to make sure you're receiving payment for plays of your music in all global markets