360 Promo
YouTube Management
YouTube is the largest platform for video in the world—bigger than Netflix, TikTok, Spotify, or any music or streaming service. Whether you’re making music, films, podcasts, or any kind of original content, YouTube remains the most powerful tool for visibility, discovery, and revenue. But consistent growth on the platform doesn’t happen by accident. It requires structured uploads, tight formatting, strong visuals, working links, and a steady release schedule. Most successful creators and artists don’t run their channels alone—they work with experienced teams. We manage channels across every tier of the industry, from major label artists to independent creators. That includes channel audits, content planning, video production, uploads, SEO, monetization, and ad campaigns. Everything is managed and maintained in one system, so the channel grows cleanly and consistently over time. Click the arrow above to unroll more information and contact us for availability.
Channel Overhaul
- Review and fix everything already on your channel
- Clean up your bio, links, banner, and avatar
- Fix or improve titles, metatags, descriptions, and smartlinks
- Tag collaborators, group content into playlists, organize your homepage
- Add or correct end cards, end screens, pinned comments
- Remove low-performing or irrelevant videos that hurt your SEO
- Review your analytics to identify your existing audience which informs our strategy
Content Creation and Scheduling
- Turn raw assets into fully edited uploads
- Create visualizers, lyric videos, album videos, Shorts, intros, and channel trailers
- Plan and format monthly uploads
- Optimize titles, tags, thumbnails, and links
- Repost top-performing Reels and TikToks as Shorts
- Schedule and track new uploads
- Run ads on your highest-performing videos
YouTube Ads and Growth Strategy
- Identify videos with good retention and conversion
- Build target lists of similar channels, fans, and keywords
- Target past viewers from the last 365 days
- Prioritize regions where your content performs well
- Use skippable, non-skippable, Shorts, and Discovery ads
- Track performance and adjust spend based on ROI
- Pause ad spend and produce new assets if videos underperform
Monetization Strategy
- Help you meet requirements for monetization by incorporating longform uploads into your release schedule which increase watch time and get you closer to the required 3,000 organic watch hours faster
- 500+ subscribers
- 3 recent uploads in the last 90 days
- Walk you through Partner Program activation
- Provide support with uploading, formatting, and ad-readiness
Official Artist Channel Conversion (for artists)
- Convert your YouTube to an Official Artist Channel
- Merge Topic channels and unify your presence
- Ensure auto-generated releases land on your main channel
- Gain access to backend analytics on videos using your music
- Improve search visibility and channel credibility
Services
Press & Radio
This service combines press outreach and radio promotion into one coordinated campaign. We build a custom pitch list, format your release for both media and DJs, and handle all outreach, follow-up, and reporting. Coverage includes online articles, interviews, radio spins, and DJ feedback across college, digital, and commercial stations.
Content Creation
We turn your raw footage into finished video content. You send us phone clips, live performances, archive material, or behind-the-scenes footage, and we edit it into official music videos, lyric videos, vertical videos (Shorts/Reels/TikToks), visualizers, and full album uploads. We also advise you on what to shoot, based on your goals. All videos are optimized and scheduled across YouTube, Instagram, TikTok, and Facebook. Once published, we run ads to boost visibility and track performance.
YouTube Curator Network
We run global YouTube UGC campaigns that place your music in front of millions of real listeners—no ads, bots, or payola. Your track is uploaded as lyric and mix videos by a curated network of 1,000+ genre-specific channels. These videos include smartlinks to your official content and SEO that drives Content ID revenue. Explore the live directory at Recommended.fm. Fully managed, built to grow real reach and algorithm traction.
YouTube Management
End-to-end channel management: auditing, cleanup, thumbnails/titles/descriptions, Shorts + longform uploads, OAC conversion, Topic merges, SEO, and YouTube ads. We grow audience and revenue while you focus on making music.
Publishing Admin
We set up writer/publisher accounts and register your songs with ASCAP/BMI, MLC, HFA, YouTube Content ID, and SoundExchange; organize metadata/splits; and make sure you actually collect what you’re owed. You keep 100% ownership.
Ad Buying
Performance-driven campaigns on Instagram, YouTube, and Facebook: lookalikes, retargeting, regional focus, and creative testing to grow followers, video views, and Spotify traffic—while avoiding bot traffic and wasted spend.
Sync Licensing
License music to film/TV/ads/games/YouTube without giving up rights. Via Soundhex: no exclusivity, 70% of the sync fee to you. We handle tagging, pitching, paperwork, and payouts.
Digital Admin
Audit, recover, and organize your entire digital presence: fix profiles, recover releases, consolidate distributors, register royalties, and build a single clean system to maintain everything long-term.
360 Revshare Program
Rare, invite-only. We become your label-quality marketing team across release, content, ads, YouTube, and admin. You keep rights; we share upside only when we add value. Distribution via The Orchard.
Who We've Worked With
Members of our team have done PR, marketing and radio for Jay-Z, Bad Bunny & Jennifer Lopez, Kanye West & Kendrick Lamar, Imagine Dragons, Machine Gun Kelly, WILLOW, Lil Wayne, Joji, French Montana, J Balvin, Nas, Big Sean & Nipsey Hussle, YG, Tyga & Chris Brown, The RZA, Mobb Deep, Delicious Vinyl, FEID & Karol G, Sonnyjim, MF DOOM & Jay Electronica, Sebastian Yatra, Jhay Cortez, YUNGBLUD, Luna Li & beabadoobee, Murs, Larry June & ICECOLDBISHOP, Mariah Angeliq & Lele Pons, Jeezy & Yo Gotti, Mary J. Blige, Bino Rideaux & BLXST, Maximilian, Jordan Davis & Luke Bryan, Harry Hudson, DJ Snake & Selena Gomez, Chris Stapleton, Carrie Underwood, Alvaro Diaz & Rauw Alejandro, Bootsy Collins, Common & Vince Staples, G. Battles, Rick Ross & Spice-1, Chuck D of Public Enemy, Billy Danze of M.O.P., Rick Allen of Def Leppard, Chad Smith of Red Hot Chili Peppers, Stanley Clarke, Jhene Aiko, Jeremih, Future, Ty Dolla $ign, Smif-N-Wessun, SALTI, Ash Olsen, YOUWIN, GAME7, Nazzy The Mic, Sean Price, Fashawn & Aloe Blacc, MC Eiht, Mitchy Slick & Planet Asia, Doc Strange & Guilty Simpson
About Us
We are a team of veteran media and radio promoters, music marketing specialists, Youtube channel managers and social media growth hackers obsessed with building the world's most comprehensive music marketing machine.
Our head of PR is James Dunn, former freelance writer for The Source, XXL and Vibe and owner of Dunn Deal PR since 2005. Past projects include work for The RZA of Wu-Tang Clan, Delicious Vinyl, Bootsy Collins, Def Leppard and more.
Our head of Radio Promotions is Mazzi Behi, lifestyle marketing & radio promotions director at Def Jam since 2000, breaking singles on radio for artists like Jay-Z, Kanye West, Justin Bieber, Tyga and YG.
We have spearheaded the creation of a global network of Youtube music curators that collectively control hundreds of channels that have generated 12 billion Youtube streams and counting for labels like Universal and Sony, and artists from Machine Gun Kelly and Imagine Dragons to Selena Gomez and Bad Bunny.
We're scouring the internet to create a database of everyone in the world who cares about every genre in modern music - from music writers and bloggers to radio DJs, playlist curators and engaged fans.
We're creating the 360promo.net music marketing platform, where every single task and detail required to get the most attention and money for your artist brand and music in the streaming era is baked into one system.
We're constantly researching the most innovative new music growth strategies in the industry and creating plenty of our own, to inject them into the 360 music marketing machine.
100,000 new tracks hit the Internet every day. Music is humanity's most powerful cultural force, but new artists and songs with the potential to shape the sound of the 21st century are being lost in the flood. Our mission is to simplify the process of professionally distributing, marketing and monetizing music in the streaming era - a 360 solution.
Send Music
Interested in working with us for your next release? Please fill out this form. We will listen and be in touch.