360 Promo

• We write you a concise press release. which gives bloggers, music writers and music magazine editors what they need to make a decision. Hype kills pitches. We get to the point, and let your music do the boasting. Beforehand, we dig into your new track, your artist history and discography to understand what might make you and your release unique and relevant, reviewing potential selling points like
  • artist background
  • song topic
  • career achievements


• We then use the same information to build your target audience of several million people which we will target in your advertising campaigns, and utilize in your SEO and metadata. Limited resources mean we can't reach the world, but we can make sure your release and supporting content get in front of the right people, repeatedly. Persistence breaks resistance. Examples of demographics used include
  • location
  • musical taste
  • age
  • gender
  • custom 360 data


• Finally, we create a campaign schedule for your release. Writing tasks on a calendar is one thing. Making sure they happen is another. We create a PR campaign schedule to ensure every domino falls on time. Every task is automated or assigned to your 360 campaign manager, so you can step into release day with confidence.
  • coordinating release of official video across all platforms
  • media and radio pitching
  • social media advertising campaigns

• We create an EPK page for your release at 360promo.net. Bloggers, writers, DJs and curators are busy people. When you get their attention, you want to give them everything they need at one link. Your EPK page will include
  • press release
  • embedded single or video
  • DJ download pack
  • Social media links
  • press pics


• Next, we properly format your content for each platform, or we create your content if you don't have any.
  • If you have no official music video, we create you an official music video, lyric video or visualizer for your Youtube channel and socials from raw footage you supply us with
  • If you have no social media promo video, we create one for you from your raw footage
  • We create eye-catching video thumbnails that stop the scroll.
  • We create a Spotify playlist of your top songs including your new song, and use that song's deep link in all smartlinks and ad campaigns to maximize streams per listener


• Finally, we upload your visuals to your pages. Across your Youtube, Instagram and Facebook accounts, we make sure your official music video, lyric video and vertical ad visuals are set to go, complete with
  • SEO-optimized titles and descriptions
  • hashtags
  • Smartlinks
  • Metadata
  • Thumbnails
  • Collaborators tagged
  • End cards & screens
  • Artist playlists

• We premiere your music video on YouTube, Facebook and Instagram.
• We submit your ads to Meta for Instagram and Facebook advertising, so music streams and social engagement begin as soon as they're approved.
• We begin pitching our music media contacts and radio DJs to drive posts and spins hours after they go public.

Our channel managers will format, upload, optimize and release your official video. If you don't have one, we will create an official music video, lyric video or visualizer from raw footage you supply us, along with a Short which can also be used on Instagram and Facebook and TikTok. We will run Youtube ads to get your video views and subscribers. We will do a basic cleanup of your channel to make sure it's easy to navigate and prioritizes your best music. We will review your channel to see if your channel and your songs are monetized and if your channel is following all Youtube best practices, and if it's not, we'll consult with you on how to get there.

• Punchy, well-formatted, professionally released videos with eye-catching thumbnail that give you a fighting chance on the feed
• A cohesive channel that puts your brand, your best music and video in front
• Increased views on your official video

We will pitch your song to our network of curators that control hundreds of lyric video channels driving hundreds of millions of views for labels like Universal and Sony. The channels that enjoy your track will upload it to their channels in the form of unofficial lyric videos, or as one song in a mix of similar artists. Lyric videos will feature smart links pointing back to your official channel and Spotify.

• Introduction of your brand and single to millions of the most engaged music listeners on Youtube
• Increased organic traffic to your Youtube channelt
• Long-term campaigns can result in significant increases in organic traffic to your Spotify - without the dreaded 'click-out' that can result in being placed in playlists that don't fully complement your sound
• Increased searchability on Youtube and Google
• Increased earnings via Content ID

Social media ad campaigns are the best way to find fans for your new music. We define your target audience from a list of demographic, musical and geographical criteria and get your song and video in front of them across Instagram, Facebook, YouTube and TikTok to get you more return on your ad spend and a clearer view of who and where your fans are.

• Social media ad campaigns can be optimized for music video views, social engagement or new followers
• Social media ad campaigns send people who already like your song to hear more on Spotify. Unofficial playlists often have low user retention, which hurts your song in Spotify's algorithm.

• Media pitching handled by James Dunn , former freelance writer for The Source, XXL and Vibe and owner of Dunn Deal PR since 2005
• We've landed blog coverage, articles and interviews in ABC, Rolling Stone, MTV, BBC, The Atlantic, PBS, Pitchfork, Wired, Noisey, Complex, Vibe, HopHopDX, 2DopeBoyz, Respect, Mass Appeal, Ego Trip, Ambrosia 4 Heads, Revolt, RapRadar, OkayPlayer, DJBooth and more
• Serious artists and musicians with engaged online fanbases are pitched to top-level music publications. A range of posts on low to mid-level music blogs improve your Google searchability.

• Radio pitching handled by Mazzi Behi, lifestyle marketing & radio promotions director at Def Jam since 2000
• We register your song with Luminate/Mediabase so that your sales figures and radio airplay can be tracked
• Your song pitched to a handpicked selection from our list of 8,000 DJs, which we've been using since 2015 to service all Def Jam and 360 releases
• Our list includes
  • DJs and station directors from the top North American radio stations
  • Full college/NACC station servicing
  • A large list of freelance/club DJs
  • A swath of DJs in Europe, Africa, and South America

• Upload campaign audio, video and info via the 360 dash
• View promo campaigns on a year calendar to create a comprehensive music marketing career plan
• All tasks are automated, assigned or checklisted with notifications so everything gets done on time
• Promo campaign stats and progress available at all times through the 360 dash