360 Promo
Social Media Ads
We run targeted ad campaigns across Instagram, YouTube, and Facebook to help you grow real visibility—fast. Our team reviews your content, defines a precise target audience based on genre, region, and artist affinity, and runs performance-tested ads to increase followers, video views, and Spotify traffic. We also use retargeting tools to reach people who’ve already engaged with 360Promo artists and curator channels, ensuring your content stays in front of the right eyes multiple times. Every campaign is optimized to avoid bot traffic, maximize ROI, and inform your content strategy going forward. Click the arrow above to unroll more information and contact us for availability
What We Do
- Define a target audience of several million based on genre, region, platform behavior, and artist similarity
- Analyze your current content to decide which videos should be boosted
- Choose the best campaign type based on your goals:
- Instagram growth
- Spotify conversions
- YouTube views or subscriber growth
- Retarget:
- Anyone who viewed your content in the last 365 days
- Everyone who subscribed but hasn’t seen your new releases
- Viewers of our broader artist and curator networks
- Run paid campaigns across:
- YouTube
- Monitor and optimize your spend to avoid bot traffic and maximize ROI
- Use campaign results to shape future content (e.g. what kind of Reels are working)
Instagram Strategy
- Test multiple Reels as dark posts (not visible on your feed)
- Use performance data to identify the top-performing content
- Use retargeting audiences to make sure all your followers see your new content
- Post the winner to your IG and run the ad campaign
- Use Reel ads to:
- Grow Instagram followers
- Send traffic to your Spotify or YouTube
- Establish consistent visual branding
- Upload full-length music videos for fan-focused campaigns
Spotify Strategy
- Use Instagram Reels with clickable Spotify links to drive streams
- Compliant with Spotify’s terms—no fake playlisting
- Target fans by genre, interests, and retargeted viewers
YouTube Strategy
- Focus campaigns on growing:
- New video views
- Channel subscribers
- Overall YouTube presence
- Promote content using:
- 5-second skippable ads
- Non-skippable bumpers
- Discovery ads that show in “Recommended” feeds
- Retarget:
- Past YouTube viewers and subscribers
- Viewers of your older videos and Shorts
- Fans of other artists in your lane
Targeting Strategy
- Define clear regions to test interest (start global, scale to Western if ROI is strong)
- Focus on interests by genre, subgenre, and related artists
- Use Facebook Pixel to:
- Track and group everyone who’s interacted with you
- Build persistent retargeting audiences for long-term targeting
- Ensure every piece of content reaches the right audience multiple times
Services
Press & Radio
This service combines press outreach and radio promotion into one coordinated campaign. We build a custom pitch list, format your release for both media and DJs, and handle all outreach, follow-up, and reporting. Coverage includes online articles, interviews, radio spins, and DJ feedback across college, digital, and commercial stations.
Content Creation
We turn your raw footage into finished video content. You send us phone clips, live performances, archive material, or behind-the-scenes footage, and we edit it into official music videos, lyric videos, vertical videos (Shorts/Reels/TikToks), visualizers, and full album uploads. We also advise you on what to shoot, based on your goals. All videos are optimized and scheduled across YouTube, Instagram, TikTok, and Facebook. Once published, we run ads to boost visibility and track performance.
YouTube Curator Network
We run global YouTube UGC campaigns that place your music in front of millions of real listeners—no ads, bots, or payola. Your track is uploaded as lyric and mix videos by a curated network of 1,000+ genre-specific channels. These videos include smartlinks to your official content and SEO that drives Content ID revenue. Explore the live directory at Recommended.fm. Fully managed, built to grow real reach and algorithm traction.
YouTube Management
End-to-end channel management: auditing, cleanup, thumbnails/titles/descriptions, Shorts + longform uploads, OAC conversion, Topic merges, SEO, and YouTube ads. We grow audience and revenue while you focus on making music.
Publishing Admin
We set up writer/publisher accounts and register your songs with ASCAP/BMI, MLC, HFA, YouTube Content ID, and SoundExchange; organize metadata/splits; and make sure you actually collect what you’re owed. You keep 100% ownership.
Ad Buying
Performance-driven campaigns on Instagram, YouTube, and Facebook: lookalikes, retargeting, regional focus, and creative testing to grow followers, video views, and Spotify traffic—while avoiding bot traffic and wasted spend.
Sync Licensing
License music to film/TV/ads/games/YouTube without giving up rights. Via Soundhex: no exclusivity, 70% of the sync fee to you. We handle tagging, pitching, paperwork, and payouts.
Digital Admin
Audit, recover, and organize your entire digital presence: fix profiles, recover releases, consolidate distributors, register royalties, and build a single clean system to maintain everything long-term.
360 Revshare Program
Rare, invite-only. We become your label-quality marketing team across release, content, ads, YouTube, and admin. You keep rights; we share upside only when we add value. Distribution via The Orchard.
Who We've Worked With
Members of our team have done PR, marketing and radio for Jay-Z, Bad Bunny & Jennifer Lopez, Kanye West & Kendrick Lamar, Imagine Dragons, Machine Gun Kelly, WILLOW, Lil Wayne, Joji, French Montana, J Balvin, Nas, Big Sean & Nipsey Hussle, YG, Tyga & Chris Brown, The RZA, Mobb Deep, Delicious Vinyl, FEID & Karol G, Sonnyjim, MF DOOM & Jay Electronica, Sebastian Yatra, Jhay Cortez, YUNGBLUD, Luna Li & beabadoobee, Murs, Larry June & ICECOLDBISHOP, Mariah Angeliq & Lele Pons, Jeezy & Yo Gotti, Mary J. Blige, Bino Rideaux & BLXST, Maximilian, Jordan Davis & Luke Bryan, Harry Hudson, DJ Snake & Selena Gomez, Chris Stapleton, Carrie Underwood, Alvaro Diaz & Rauw Alejandro, Bootsy Collins, Common & Vince Staples, G. Battles, Rick Ross & Spice-1, Chuck D of Public Enemy, Billy Danze of M.O.P., Rick Allen of Def Leppard, Chad Smith of Red Hot Chili Peppers, Stanley Clarke, Jhene Aiko, Jeremih, Future, Ty Dolla $ign, Smif-N-Wessun, SALTI, Ash Olsen, YOUWIN, GAME7, Nazzy The Mic, Sean Price, Fashawn & Aloe Blacc, MC Eiht, Mitchy Slick & Planet Asia, Doc Strange & Guilty Simpson
About Us
We are a team of veteran media and radio promoters, music marketing specialists, Youtube channel managers and social media growth hackers obsessed with building the world's most comprehensive music marketing machine.
Our head of PR is James Dunn, former freelance writer for The Source, XXL and Vibe and owner of Dunn Deal PR since 2005. Past projects include work for The RZA of Wu-Tang Clan, Delicious Vinyl, Bootsy Collins, Def Leppard and more.
Our head of Radio Promotions is Mazzi Behi, lifestyle marketing & radio promotions director at Def Jam since 2000, breaking singles on radio for artists like Jay-Z, Kanye West, Justin Bieber, Tyga and YG.
We have spearheaded the creation of a global network of Youtube music curators that collectively control hundreds of channels that have generated 12 billion Youtube streams and counting for labels like Universal and Sony, and artists from Machine Gun Kelly and Imagine Dragons to Selena Gomez and Bad Bunny.
We're scouring the internet to create a database of everyone in the world who cares about every genre in modern music - from music writers and bloggers to radio DJs, playlist curators and engaged fans.
We're creating the 360promo.net music marketing platform, where every single task and detail required to get the most attention and money for your artist brand and music in the streaming era is baked into one system.
We're constantly researching the most innovative new music growth strategies in the industry and creating plenty of our own, to inject them into the 360 music marketing machine.
100,000 new tracks hit the Internet every day. Music is humanity's most powerful cultural force, but new artists and songs with the potential to shape the sound of the 21st century are being lost in the flood. Our mission is to simplify the process of professionally distributing, marketing and monetizing music in the streaming era - a 360 solution.
Send Music
Interested in working with us for your next release? Please fill out this form. We will listen and be in touch.