360 Promo
Youtube Network
We run global YouTube UGC campaigns that place your music in front of millions of real listeners—no ads, bots, or payola. Your track gets uploaded as lyric and mix videos by a curated network of 1,000+ genre-specific channels built organically over years. These videos include smartlinks to your official content, SEO-optimized titles, and end screens that drive discovery and revenue through Content ID. This is the same network used by labels like Universal and Sony to promote major releases. You can explore it for yourself at Recommended.fm—a live directory of active channels across genres. All campaigns are fully managed by our team and built to grow your fanbase through real reach and algorithm traction. Click the arrow above to unroll more information and contact us for availability.
What It Is
- We plug your song into a network of YouTube channels that upload lyric and mix videos featuring your track.
- These channels have been built organically by real music lovers over years of uploading.
- Videos feature your track in unofficial formats that include smartlinks, end cards/screens and SEO-optimized descriptions that point to your official channel and music on DSPS
- Our network includes 1K channels across pop, rap, Latin, R&B, Afrobeats, Christian, and more, averaging 5 million average daily views towards a running total of 50 billion total views
- Major labels like Universal, Sony and WMG have used this network to promote singles and catalog from their artists
How It Works
- Upload your song assets to your 360Promo dashboard.
- We create a smartlink with your official video and links, write a press-style pitch for curators, and deliver your track to the most relevant genre-specific channels.
- Lyric videos go live with their own branding, plus your smartlinks, socials, and end cards and screens featuring your new official video
- Mix videos are posted which mix your track with songs from complementary artists. Viewers discover your music while watching other artists they already follow.
- The algorithm picks up on your growing presence and recommends your official content more often.
- If you're registered with Content ID, you earn money on UGC views, get full visibility in your YouTube analytics, and YouTube's algorithm sees your music growing on the platform
What You Get
- Organic exposure to millions of engaged music listeners
- Increased Spotify traffic and monthly listeners
- More YouTube subscribers
- Higher Google and YouTube search ranking
- Revenue via Content ID
- Stronger algorithm placement across videos and Shorts
- Full integration with your broader 360Promo campaign (ads, DSP, radio, press)
Why It Works
- Lyric videos are the most efficient, high-impact way to convert passive YouTube viewers into fans.
- Often picked up by YouTube’s recommendation engine.
- Long-term UGC campaigns build traction that official videos alone rarely achieve.
- Higher viewer retention on official YouTube videos
- Better longtail performance of catalog songs
- Increased searchability on YouTube and Google
- Up to 25% increase in Spotify monthly listeners
Past Campaigns
- Jennifer Lopez & Bad Bunny — "Te Guste" → 181M views (official)
- Sebastián Yatra — "Tacones Rojos" → 90M views
- Feid & Karol G — "Friki" → 61M views
- DJ Snake & Selena Gomez — "Selfish Love" → 37M views
- Imagine Dragons — "Follow You" → 51M views
- Machine Gun Kelly ft. Lil Wayne — "ay!" → 22M views
- Alvaro Diaz & Rauw Alejandro — "Problemon" → 66M views
- Jhay Cortez — "Christian Dior" → 30M views
- French Montana & Kodak Black — "Mopstick" → 12M views in 1 week
Services
Press & Radio
This service combines press outreach and radio promotion into one coordinated campaign. We build a custom pitch list, format your release for both media and DJs, and handle all outreach, follow-up, and reporting. Coverage includes online articles, interviews, radio spins, and DJ feedback across college, digital, and commercial stations.
Content Creation
We turn your raw footage into finished video content. You send us phone clips, live performances, archive material, or behind-the-scenes footage, and we edit it into official music videos, lyric videos, vertical videos (Shorts/Reels/TikToks), visualizers, and full album uploads. We also advise you on what to shoot, based on your goals. All videos are optimized and scheduled across YouTube, Instagram, TikTok, and Facebook. Once published, we run ads to boost visibility and track performance.
YouTube Curator Network
We run global YouTube UGC campaigns that place your music in front of millions of real listeners—no ads, bots, or payola. Your track is uploaded as lyric and mix videos by a curated network of 1,000+ genre-specific channels. These videos include smartlinks to your official content and SEO that drives Content ID revenue. Explore the live directory at Recommended.fm. Fully managed, built to grow real reach and algorithm traction.
YouTube Management
End-to-end channel management: auditing, cleanup, thumbnails/titles/descriptions, Shorts + longform uploads, OAC conversion, Topic merges, SEO, and YouTube ads. We grow audience and revenue while you focus on making music.
Publishing Admin
We set up writer/publisher accounts and register your songs with ASCAP/BMI, MLC, HFA, YouTube Content ID, and SoundExchange; organize metadata/splits; and make sure you actually collect what you’re owed. You keep 100% ownership.
Ad Buying
Performance-driven campaigns on Instagram, YouTube, and Facebook: lookalikes, retargeting, regional focus, and creative testing to grow followers, video views, and Spotify traffic—while avoiding bot traffic and wasted spend.
Sync Licensing
License music to film/TV/ads/games/YouTube without giving up rights. Via Soundhex: no exclusivity, 70% of the sync fee to you. We handle tagging, pitching, paperwork, and payouts.
Digital Admin
Audit, recover, and organize your entire digital presence: fix profiles, recover releases, consolidate distributors, register royalties, and build a single clean system to maintain everything long-term.
360 Revshare Program
Rare, invite-only. We become your label-quality marketing team across release, content, ads, YouTube, and admin. You keep rights; we share upside only when we add value. Distribution via The Orchard.
Who We've Worked With
Members of our team have done PR, marketing and radio for Jay-Z, Bad Bunny & Jennifer Lopez, Kanye West & Kendrick Lamar, Imagine Dragons, Machine Gun Kelly, WILLOW, Lil Wayne, Joji, French Montana, J Balvin, Nas, Big Sean & Nipsey Hussle, YG, Tyga & Chris Brown, The RZA, Mobb Deep, Delicious Vinyl, FEID & Karol G, Sonnyjim, MF DOOM & Jay Electronica, Sebastian Yatra, Jhay Cortez, YUNGBLUD, Luna Li & beabadoobee, Murs, Larry June & ICECOLDBISHOP, Mariah Angeliq & Lele Pons, Jeezy & Yo Gotti, Mary J. Blige, Bino Rideaux & BLXST, Maximilian, Jordan Davis & Luke Bryan, Harry Hudson, DJ Snake & Selena Gomez, Chris Stapleton, Carrie Underwood, Alvaro Diaz & Rauw Alejandro, Bootsy Collins, Common & Vince Staples, G. Battles, Rick Ross & Spice-1, Chuck D of Public Enemy, Billy Danze of M.O.P., Rick Allen of Def Leppard, Chad Smith of Red Hot Chili Peppers, Stanley Clarke, Jhene Aiko, Jeremih, Future, Ty Dolla $ign, Smif-N-Wessun, SALTI, Ash Olsen, YOUWIN, GAME7, Nazzy The Mic, Sean Price, Fashawn & Aloe Blacc, MC Eiht, Mitchy Slick & Planet Asia, Doc Strange & Guilty Simpson
About Us
We are a team of veteran media and radio promoters, music marketing specialists, Youtube channel managers and social media growth hackers obsessed with building the world's most comprehensive music marketing machine.
Our head of PR is James Dunn, former freelance writer for The Source, XXL and Vibe and owner of Dunn Deal PR since 2005. Past projects include work for The RZA of Wu-Tang Clan, Delicious Vinyl, Bootsy Collins, Def Leppard and more.
Our head of Radio Promotions is Mazzi Behi, lifestyle marketing & radio promotions director at Def Jam since 2000, breaking singles on radio for artists like Jay-Z, Kanye West, Justin Bieber, Tyga and YG.
We have spearheaded the creation of a global network of Youtube music curators that collectively control hundreds of channels that have generated 12 billion Youtube streams and counting for labels like Universal and Sony, and artists from Machine Gun Kelly and Imagine Dragons to Selena Gomez and Bad Bunny.
We're scouring the internet to create a database of everyone in the world who cares about every genre in modern music - from music writers and bloggers to radio DJs, playlist curators and engaged fans.
We're creating the 360promo.net music marketing platform, where every single task and detail required to get the most attention and money for your artist brand and music in the streaming era is baked into one system.
We're constantly researching the most innovative new music growth strategies in the industry and creating plenty of our own, to inject them into the 360 music marketing machine.
100,000 new tracks hit the Internet every day. Music is humanity's most powerful cultural force, but new artists and songs with the potential to shape the sound of the 21st century are being lost in the flood. Our mission is to simplify the process of professionally distributing, marketing and monetizing music in the streaming era - a 360 solution.
Send Music
Interested in working with us for your next release? Please fill out this form. We will listen and be in touch.